But to campaign consultants, they are "hot buttons," the so-called valence issues that help voters define a candidate's character and values.
A Pew Research Center poll finds a continuing shift in the issue valence: even among white Evangelical Protestants, the war is described as very important by 66%, compared with 56 .
Why the cultural valence? Oh, we could talk about the deceptive simplicity of Bjorn Ulvaeus and Benny Andersson's melodies.
John Ford in Los Angeles Times If foundational myths are a necessity, as Ford argued in "The Man Who Shot Liberty Valence," it is because the truth is too ugly to face.
Philip Roth in New Statesman In his autobiography, The Facts, Roth describes Zuckerman as someone "whose existence was comparable to my own and yet registered a more powerful valence, a life more highly charged and entertaining than my own".
Sebastien Chabal in Irish Independent I have contact with Racing-Metro in Paris, Toulon and Brive,Chabal said. "I will decide soon. I want three more years, through to the next World Cup. I don't want to leave Sale. It is for my family who are back home in Valence. I'm sad...