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• a  not conforming to or in accord with tradition

• Under this untraditional hold, the largest multiple-line insurance company operates with a relaxed kind of multiple management.
• So it figures that last week Pat Cash would find a most untraditional way to celebrate when he became the first Australian in 16 years to win the men's singles crown at Wimbledon.
• All told, IBM's adversity is prompting the company to think in untraditional ways.

• nontraditional

• traditional

News & Articles

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• ‘The Case for Wasting Time’ and Climbing the Corporate Ladder
  Former executive coach Howard Pines presents untraditional advice for business success in new book. (PRWeb June 12, 2013) Read the full story at http://www.prweb.com/releases/2013/6/prweb10822865.htm
  June 12, 2013 - PRWeb
• ‘Imagine A Future’ on BET July 5
  P&G’s newest venture in its ”My Black is Beautiful” campaign – a 30-minute documentary called “Imagine A Future” – premieres on BET at 10 p.m. July 5. The film was screened Tuesday at the National Underground Railroad Freedom Center. See business writer Josh Pichler’s story about the screening and P&G’s 6-year-old “My Black is Beautiful” initiative, an untraditional marketing model designed not ...
  June 12, 2013 - The Cincinnati Enquirer
• 'Into the Woods' features young actor
  HERNANDO — Stephen Sondheim and James Lapine’s “Into the Woods” is considered by many to be a modern classic. No doubt this story is familiar to many; however, Kudzu Playhouse is breathing new life into the classic for their upcoming production, on stage at the Hernando Performing Arts Center, June 7-9 and June 14-16. Perhaps the most notable difference is the untraditional casting of a young ...
  June 7, 2013 - DeSoto Times-Tribune

Quotes

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• Robert Gates in The New American
  Echoing rhetoric from other representatives regarding the need for closer international cooperation, Gates explained, "The challenge in Afghanistan is so complex and so untraditional that it can only be met by all of us working in concert."
• Robert Lopez in Vancouver Sun
  Co-writer Robert Lopez, co-creator of the musical Avenue Q, told the BBC earlier this week that the musical will be, "in many senses, a big traditional musical comedy with, as you might expect, untraditional subject matter."
• Alexi Lalas in San Gabriel Valley Tribune
  Decisions he has made in terms of his career path have been unpopular and at times have been untraditional,Galaxy general manager Alexi Lalas said. "Any time you do stuff that is not what everybody expects, you're going to have a certain...