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• n  the initiating or popularizing of a trend or fashion

News & Articles

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• GUESS?, Inc. Announces the Winner of the GUESS Girl North American Model Search
  NEW YORK, June 11, 2013 /PRNewswire/ -- GUESS, (NYSE: GES) the American lifestyle brand famous for its trend setting denim and unforgettable campaigns, is thrilled to announce the winner of its first ever ...
  June 11, 2013 - PR Newswire via Yahoo! Finance