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• n  the nomenclature of regional anatomy
• n  the branch of lexicology that studies the place names of a region or a language

• toponomy

Quotes

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• Mark Monmonier in Boston Globe (registration)
  Take the matter of "squaw" which, Monmonier writes, has become "the thorniest issue in applied toponymy" -- the study of place names -- with Native Americans arguing that rather than just "a rude term" for woman, it was "a hate...