Brands Are Eager to Partner With Cirque du Soleil Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil , home to lavish spectacles that are today’s version of the traveling big top, is literally turning the ad business into a high-wire act, as it expands aggressively into marketing and branding partnerships. The Montreal-based entertainment company is being enlisted by more and more major ...
June 10, 2013 - AdWeek
Brands Are Eager to Partner With Circque du Soleil Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil , home to lavish spectacles that are today’s version of the traveling big top, is literally turning the ad business into a high-wire act, as it expands aggressively into marketing and branding partnerships. The Montreal-based entertainment company is being enlisted by more and more major ...
June 10, 2013 - AdWeek