Marketers, These Eye-Popping Stats Will Make You Stop Chasing Youth, Start Courting Boomers Baby boomers control 70% of American's disposable income, yet only 5% of advertising is geared toward their age group. Why? Read on for more compelling numbers, and the ideas behind them. In 1963, Pepsi-Cola kicked off a TV, radio, print, and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting. The product itself was barely ...
Aug. 26, 2013 - Fast Company Magazine
Ernest Borgnine in Stars and Stripes I did everything in 'McHale's Navy' that I couldn't do in the Navy - like surfboarding behind my ship,Borgnine said in a phone interview while preparing to record extras for the DVD.