Why New AdWords Image Extensions Will Steal All Your Leads by @LarryKim Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal all the conversions, too! This is because PLAs are so information-rich. Prospective customers know exactly what they’ll [...] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream ...
June 14, 2013 - Search Engine Journal