stickiness
- n the property of sticking to a surface
- In both cases, somebody taught the child a rule, but the rule against pushing has a stickiness about it, one that resists coming unstuck even if someone in authority countenances it.
- What's more, "stickiness is a meaningless measure for sites that sell products," says e-commerce consultant Michael Shostak.
- Gladwell, whom the Heath brothers revere, writes about "the stickiness factor" but never fully fleshes out what makes an idea sticky.