sponsor
spon ser
- n someone who supports or champions something
- n an advocate who presents a person (as for an award or a degree or an introduction etc.)
- v assume sponsorship of
- v assume responsibility for or leadership of
The senator announced that he would sponsor the health care plan - v do one's shopping at; do business with; be a customer or client of
- Consider the line up: local bank and Newcastle United sponsor Northern Rock had to be nationalized in February after it was caught short of cash when the money markets seized; on .
- For its next sales boost, Ford is counting on a marketing blitz, which will be well in evidence in the days ahead, as Ford is a primary sponsor of NBC's new Jay Leno show.
- That clip got passed from one person to the next and eventually got the attention of Stride Gum, which decided to sponsor two more of his trips.