soft sell :

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soft sell


  • n  suggestive or persuasive advertising
News & Articles

  • Voice-over ‘World’ has little to say
    Written, directed and starring Lake Bell, “In a World…” takes us into the competitive, male-­dominated and obscure world of voice-over actors. These people give oomph to trailers, the soft sell to commercials. They may never be seen on TV or in theaters but they are omnipresent. As “World” begins we find fewer than a half-dozen do most of the work and make major money.
    Aug. 16, 2013 - Boston Herald

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