soft-soap :

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  • v  persuade someone through flattery
  • v  use flattering talk on somebody

  • Then they soft-soap a racketeer into turning a building he has leased into a dormitory instead of a dive.
  • Off the air went Lifebuoy's "Bazooka Bob" Burns and Rinso's soft-soap opera, Big Sister.
  • Next job for Minister Eden was to soft-soap Premier Mussolini, clarify his country's position.

  • Peter Mandelson in BBC News
    But Business Secretary Lord Mandelson said the Tory leader appeared "desperate to give the impression that he is home and dry" when voters were "firmly resisting his soft-soap campaign".

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