pay dirt :

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pay dirt

  • n  ore that yields a substantial profit to the miner
  • n  a profitable success
News & Articles

  • ‘Big Brother’ Taps Into Media’s Racial Slur Summer: Opinion
    CBS hit pay dirt when the Paula Deen/N-word story broke just as the network was revving up the 15th season of its Big Brother reality competition series. The network has achieved a lot of support among younger viewers for this show, in which millennials who’ve been carefully cast for their willingness to toss aside all dignity and every other noble quality shack up together in a made-for-TV ...
    July 3, 2013 - Deadline Hollywood
  • The Probe Into BP Oil-Spill Payouts Could Be Bigger Than You Think
    The author of Bloomberg Businessweek's recent cover story on the BP payouts predicts Louis Freeh's financial forensics will strike pay dirt
    July 3, 2013 - BusinessWeek

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