niche
nich
- n a position particularly well suited to the person who occupies it
he found his niche in the academic world - n a small concavity
- n an enclosure that is set back or indented
- n (ecology) the status of an organism within its environment and community (affecting its survival as a species)
- Niche perfumes were only 9% of that market, but their sales have risen 60% since 2005, says Karen Grant of market-research firm NPD--especially striking since most niche brands .
- European niche brands are bringing innovation and quirky ideas back to beauty counters on both sides of the Atlantic.
- As major carriers cut service, niche airlines--some with quirky personalities--are winning new customers.