News & Articles
- Haagen-Dazs Presents a Mini Augmented Reality Concert Atop Your Pint
Are you too impatient to let your Haagen-Dasz chill (or warm) for a few minutes before you start gobbling? Perhaps an instant concert will help. Do you get painfully bored waiting for your pint of Häagen-Dazs to thaw that little bit before you dig in? The company, with help from Goodby Silverstein & Partners and Jam3 , has created an augmented reality iPhone app to entertain you while your ice ...
Aug. 7, 2013 - Fast Company Magazine
- Commonwealth Angles to Retrieve Silverado Business
Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources said. Commonwealth, which is now run by McCann Worldgroup after Goodby Silverstein & Partners’ exit in March , is back to producing some work for the brand, sources said, although it could not be ...
June 12, 2013 - AdWeek