consumer research
- n marketing research that yields information about the motives and needs of different classes of consumers
consumer research :
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- Consumer Research Paper Finds That Credit Cards Weaken Impulse Control, Lead to Increased Weight Gain
AKRON, Ohio, June 19, 2013 /PRNewswire/ -- A 2011 study published in the Journal of Consumer Research and written by economists Manoj Thomas, Kalpesh Kaushik Desai, and Satheeshkumar Seenivasan has evidence ...
June 19, 2013 - PR Newswire via Yahoo! Finance - Gel or whitening? Consumer choice and product organization
( University of Chicago Press Journals ) Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research.
June 18, 2013 - EurekAlert!