conestoga wagon
- n a large wagon with broad wheels and an arched canvas top; used by the United States pioneers to cross the prairies in the 19th century
conestoga wagon :
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- How Transportation Brands Sell Leisure and Sophistication Through Cocktails
Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every carrier wants to convey a sense of leisure, luxury and sophistication, right? So here’s the problem: What advertising image conveys it? The options are surprisingly few. Exterior shots of ...
June 20, 2013 - AdWeek