Diedrich's farm is located on the west side of the San Joaquin Valley, traditionally a cornucopia of tomatoes, almonds, cantaloupe, pistachios and lettuces.
Of course, that price includes ground beef and stew meat as well as tenderloin and filet mignon, not to mention beef tongue and a cantaloupe-size heart.
A newsman was deafened, temporarily at least, when struck on the ear by a cantaloupe.