watchword
woch wurd
- n a slogan used to rally support for a cause
our watchword will be `democracy' - n a secret word or phrase known only to a restricted group
- Caution in India may be a watchword considering the global recession and Wal-Mart's blemished track record overseas.
- While inclusion is the watchword for today's disabled Americans, social isolation remains a painful problem.
- For parents, the watchword is poor but honest.