After the Depression it reduced its price from twopence to the vulgar level of the penny press in an attempt to restore circulation.
Since September Britons' weekly price-fixed beef, mutton and pork ration had fallen from two shillings twopence (43) to one-and-ten (37), then one-and-six (30), then one .
It limits what a candidate may legally spend to 450, plus twopence for each voter in a county constituency, a penny ha'penny for each voter in a borough constituency.