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• n  something added to foods to make them taste sweeter
• n  anything that serves as an enticement

• Food companies may be hoping that listing agave as a sweetener will attract those health-conscious consumers who are already trained to look for and avoid particular sugars like .
• The latest e-mail scare campaign attacks an artificial sweetener.
• The sweetener market is about to kick up a notch as all-natural products like Truvia and PureVia bring awareness of stevia and nudge aside those pink, yellow and blue packets.

• sweetening
• bait
• come-on
• hook
• lure

News & Articles

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• Artificial sweetener a potential treatment for Parkinson's disease
  Mannitol is widely used as an artificial sweetener in gum and candy, and, with FDA sanction, is also used as a diuretic. Now medical researchers have found that mannitol could also be a novel therapy for the treatment of Parkinson's and other neurodegenerative diseases.
  June 17, 2013 - Science Daily
• Fake Sweetener Splenda Just Got Downgraded From 'Safe' To 'Caution'
  The artificial sweetener sucralose (sold under the brand name Splenda) could potentially pose health risks, so it needs to be better understood before the sweetener should be assumed to be safe, one advocacy organization says.
  June 12, 2013 - Business Insider
• How Safe Is Splenda? Group Urges Caution for Artificial Sweetener
  The artificial sweetener sucralose (sold under the brand name Splenda) could potentially pose health risks, so it needs to be better understood before the sweetener should be assumed to be safe, one advocacy organization says.
  June 12, 2013 - LiveScience.com via Yahoo! News

Quotes

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• Lincoln Davis in FOXNews
  If this is a sweetener deal, then it makes me real sour on the whole bill,said Rep. Lincoln Davis, D-Tenn.
• Tim Hart in MarketWatch (press release)
  Tim Hart, CEO of Sugar Australia, said, "Sugar Australia has chosen to partner with GLG in the food and beverage sector to bring a new and exciting range of stevia ingredients as part of our range of sweetener solutions, as manufacturers seek...
• Abel Maldonado in San Francisco Chronicle
  There is no sweetener for me. I'm not for sale,Maldonado told reporters. "I don't want anything for me or for my district. I want government reform."