stevia :

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stevia


  • n  any plant of the genus Stevia or the closely related genus Piqueria having glutinous foliage and white or purplish flowers; Central and South America
  • n  any plant of the genus Piqueria or the closely related genus Stevia

  • The sweetener market is about to kick up a notch as all-natural products like Truvia and PureVia bring awareness of stevia and nudge aside those pink, yellow and blue packets.
News & Articles

Quotes

  • Tim Hart in MarketWatch (press release)
    Tim Hart, CEO of Sugar Australia, said, "Sugar Australia has chosen to partner with GLG in the food and beverage sector to bring a new and exciting range of stevia ingredients as part of our range of sweetener solutions, as manufacturers seek...
  • Gary Fayard in Atlanta Journal Constitution
    Stevia and rebaudioside A may well turn out to be entirely safe. But until more tests have been conducted and analyzed, it is reckless for food companies to begin adding it willy-nilly to the food supply and equally reckless for the FDA to stand by... Michael Jacobson http://www.google.com/url?q=http://en.wikipedia.org/wiki/Michael_F._Jacobson&source=dictionary&usg=AFQjCNFV2y5xi5IBiQQy6DfB5ekbVmtDSg Scientific American http://www.google.com/url?q=http://www.sciam.com/blog/60-second-science/post.cfm%3Fid%3Dstevia--a-natural-no-cal-way-to-sat-2008-12-16&source=dictionary&usg=AFQjCNHeLq-1l70PzXkdX-QlLUpYTpeMKQ Dec 16, 2008 94649 125796 stevia Natural, non-caloric sweeteners definitely hold promise," Gary Fayard, Coca-Cola's chief financial officer, said at a recent Beverage Digest conference in New York. "Particularly as the price of stevia comes down, which we expect it to do."

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