Definition of splurge | Bee Dictionary of English

It's a splurge on top of a splurge, sure, but if you're considering the AV100, you're the kind of gear lover who doesn't mind dropping a few bucks to out-Jones the Joneses.
Imported foreign products dominate the high end of the market because beauty products tend to cost less than luxury fashion items, so women are willing to splurge on them.
The message should be the same in both cases: The unsupervised splurge of American aid is over.

National Splurge Day, June 18
June 18 is cited as being National Splurge Day. We surveyed Purdue's campus and asked: when you have the money, what do you splurge on?
June 17, 2013 - The Purdue Exponent
Consumer Reports: Haagen-Dazs tops taste tests of frozen treats
Willing to splurge for a tasty frozen treat? Then look no further than Haagen-Dazs. The famed ice cream maker edged out the competition in recent taste tests of vanilla frozen yogurts and butter pecan ice creams that were performed by ShopSmart, the shopping magazine from the publisher of Consumer Reports.
June 15, 2013 - Hartford Courant
Celebrating National Splurge Day is Actually Good for Your Savings Goals, According to New GoBankingRates.com Report
June 18th is National Splurge Day, which on the surface, may seem to encourage consumers to blow their budgets. However, personal finance site, http://www.GoBankingRates.com , investigates the psychology of spending money and uncovers that splurging, on occasion, can actually help savers reach their financial goals faster. (PRWeb June 12, 2013) Read the full story at http://www.prweb.com ...
June 12, 2013 - PRWeb

Alan Milburn in guardian.co.uk
In a pamphlet written for Progress, Milburn said that although Gordon Brown has committed himself to putting more power into the hands of citizens, "a splurge of Whitehall initiatives seem to point in the opposite direction".
Saxby Chambliss in MyFox Phoenix
Chambliss says that while 43 cents of every government dollar spent is borrowed, "Congress and this White House still continue to splurge."
Joe Barton in Dallas Morning News
US Rep. Joe Barton of Arlington, the most powerful Republican in the state's majority-GOP delegation, says much of the bill is "a big social spending splurge."