softener :

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softener

saw fuh ner

  • n  a substance added to another to make it less hard

  • This softener has been used for more than 40 years with no validated scientific evidence of adverse health effects in people.
  • Competitors like Colgate-Palmolive, which imported fabric softener Suavitel from Latin America, and Unilever, with grass-roots campaigns like storefront tastings for brands such as .
  • Sapp's wide appeal makes him a popular pitchman for everything from canned coffee to instant noodles, pinball machines to fabric softener.
News & Articles

  • Heloise: Product packaging needs improvement
    Dear readers: Here is this week's sound-off, about product packaging: "Packaging needs improvement. Bottles of detergent and softener are similar and need larger print identifying their content.
    June 17, 2013 - Amarillo Globe-News
  • Heloise: Poor product packaging causes problems
    Dear Readers: Here is this week's sound off, about product packaging: "Packaging needs improvement. Bottles of detergent and softener are similar and need larger print identifying their content.
    June 16, 2013 - Lubbock Avalanche-Journal

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