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• n  (philosophy) a philosophical theory of the functions of signs and symbols

• One would like to drag semiology in here too, for the Slickers never saw a text they couldn't subvert.

• semiotics

Quotes

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• Colin MacCabe in San Francisco Chronicle
  The artist came of age in an era in which, as MacCabe writes, "a variety of attempts . . . to produce a semiology of the cinema" were under way.