product research
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Definition(s):
- (n) marketing research that yields information about desired characteristics of the product or service
Usage(s):
- Without the benefit of the touch-and-feel experience, online shoppers must be that much more diligent about product research.
- In two years at Waterman, he has stepped up product research, modernized the manufacturing plant and revamped the sales organization.
- A little product research can help you find a lip balm just right for your kisser.
Word of the Day
apprehensive
/ˌæ prɪ ˈhɛn sɪv /
/ˌæ prɪ ˈhɛn sɪv /