product research product research

Definition(s):

  • (n) marketing research that yields information about desired characteristics of the product or service

Usage(s):

  1. Without the benefit of the touch-and-feel experience, online shoppers must be that much more diligent about product research.
  2. In two years at Waterman, he has stepped up product research, modernized the manufacturing plant and revamped the sales organization.
  3. A little product research can help you find a lip balm just right for your kisser.
Word of the Day
untenable untenable
/ən ˈtɛ nə bəl /