product introduction Meaning of "product introduction"

Add to My List

Definition(s):

  • (n) the introduction (usually by an advertising campaign) of a new product or product line

Usage(s):

  1. If Whirlpool can pull off a glamorous product introduction, any brand can apply a little gloss.
  2. That is why a product introduction scheduled to take place this week in San Francisco has sparked so much interest.
  3. Premiums increased an astounding 74 percent in just four years between the DirigoChoice product introduction in January 2005 and January 2009, it added.
Word of the Day
apprehensive
/ˌæ prɪ ˈhɛn sɪv /