Why not piggyback messages about healthy lifestyle habits on this existing reading framework? "This study makes me wonder if we could do that with older kids as well," says Hassink.
Marketers may even come calling, hoping to piggyback on the exposure.
Rihanna Gets Piggyback Ride From a Pal—See the Playful Pic! Looks like Rihanna isn't afraid to lean on her friends (literally). The Barbadian songbird was snapped getting a piggyback ride from a pal as she left the Mandarin Oriental Hotel in...
June 6, 2013 - E! Online
Rihanna Gets A Piggyback Ride, Because She's A Goddess Who Deserves To Be Carried Everywhere (PHOTO) Rihanna ain't got time for walking on her own two feet! Have you ever wondered what the age limit is on asking for a piggyback ride?" Well, Rihanna would like to inform you that THERE IS NO AGE LIMIT. OK, technically there is probably some sort of restriction for the rest of us "normal" people, [...]
June 5, 2013 - MTV