Publisher Elverson was a famed philatelist, yachtsman, clock-collector.
They are members of the Beer Can Collectors of America, who respond to the sight of a 1969 Olde Frothingslosh container as ecstatically as a philatelist who discovers an 1856 .
Through an intermediary, 100 copies of the moon mail were eventually purchased by a German philatelist named Hermann Sieger, who in turn sold 99 of them for a reported $1,500 apiece.