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• n  the power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty

• As cigarette firms know, there is no more dangerous weapon in the fight to save smokers' lives than the quiet persuasiveness of Judith Mackay.
• But it's also worth noting that the power of Obama's persuasiveness is rooted in his likable demeanor and calm disposition.
• Singer Alex Kapranos is blessed with Mick Jaggeresque persuasivenessEvil and a Heathen and I'm Your Villain would be musts on any syllabus of "Songwriting for Cads"but he's .

• strength

• unpersuasiveness

News & Articles

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• Online comments can undermine anti-smoking PSAs
  Commentary accompanying anti-smoking public service announcements (PSAs) in online forums like YouTube has an impact on the PSA's overall effectiveness. Both negative and positive comments accompanying PSAs degrade the persuasiveness of the videos.
  Jan. 22, 2014 - Science Daily