Explain What You Do: How a simple explainer video increased online conversion by 20% In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly competitive search engine market. When Inbenta launched their video via their website, they saw a 20% increase in their total online lead generation in less than six months. In addition to using animated video as part of their marketing strategy, Inbenta was also able to ...
June 6, 2013 - BizReport