lure lure  /ˈlʊr/


  1. (n) qualities that attract by seeming to promise some kind of reward
  2. (n) anything that serves as an enticement
  3. (n) something used to lure fish or other animals into danger so they can be trapped or killed
  4. (v) provoke someone to do something through (often false or exaggerated) promises or persuasion



  1. The state had just lost its bid for a $500 million Airbus plant; Sanford was widely accused of making a miserly effort to lure the aerospace giant.
  2. She has co-opted Republicans to support her agenda through several lures, including cutting business property taxes.
  3. The lure of the Loire is that you can pursue history and lunch in equal portions, along with a very nice glass of Vouvray.


  1. Police briefs: Salinas police say men tried to lure girl, 16

    SALINAS Men in SUV try to lure teenage girl Salinas police are investigating an attempt by two men in a sport-utility vehicle to lure a 16-year-old girl into the vehicle. Police said the girl was walking home about 6 p.m.
    on June 13, 2013     Source: The Monterey County Herald

  2. Fishing: Proposed ban on controversial tarpon lure moves forward

    The effort to ban a controversial artificial lure used to catch tarpon in the Boca Grande Pass got a boost Wednesday from the Florida Fish and Wildlife Conservation Commission during its meeting in Lakeland.
    on June 13, 2013     Source: Naples Daily News

  3. Montana offers cash grants to lure more movie, TV shoots

    It's not enough to offer tax rebates and credits to lure filmmakers. Now Montana has joined a handful of states offering outright cash to get Hollywood's attention.
    on June 13, 2013     Source: Los Angeles Times


  1. "But we have the lure of European football at Celtic. From my own memories it's very important as a player," he added. "It's a great opportunity to play against the best and develop."
    on Jul 7, 2010 By: Johan Mjallby Source:

  2. "I don't think there are any concerns about that," Ferguson said. "The fans understand the situation, that he was a young man tempted by the lure of money, but since we told him our decision he has accepted it well and his training has been...
    on Sep 17, 2008 By: Sir Alex Ferguson Source: The Times

  3. "For decades, the tobacco industry has carefully manipulated menthol content not only to lure youth but also to lock in lifelong adult customers," said Howard Koh, a co-author of the paper.
    on Jul 16, 2008 By: Howard Koh Source: USA Today

Word of the Day
anachronistic anachronistic
/ə ˌnæ krə ˈnɪ stɪk /