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• n  the quality of being loyal
• n  feelings of allegiance
• n  the act of binding yourself (intellectually or emotionally) to a course of action
  they felt no loyalty to a losing team

• Everyone extols and admires loyalty, and no one ever achieves it.
• Amid the slump, smart companies are boosting profits by cultivating loyalty among workers and customers alike.
• Last week the Civil Service Commission's Loyalty Review Board, the capital's top loyalty panel, reversed the finding, decided there was a "reasonable doubt" of Service's loyalty .

• trueness
• commitment
• allegiance
• dedication

• disloyalty

News & Articles

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• Customer Loyalty Best Practices Identified in New Survey
  SAN LUIS OBISPO, Calif., June 11, 2013 /PRNewswire/ -- In recognition of Customer Loyalty Month, Impact Learning Systems ran a survey with thousands of international constituents, gaining a successful response and interesting insight into the world of Customer Loyalty. The...
  June 11, 2013 - PR Newswire
• Merchant-Funded Loyalty Programs Discussed in In-Demand Timetric Report Published at MarketPublishers.com
  With bank-funded reward and loyalty programs losing their value and impact, from both the banks and consumers’ points of view, banks are increasingly turning to other high cost promotional initiatives to distinguish themselves from their competitors.
  June 10, 2013 - Business Wire via Yahoo! Finance
• Loyalty programs can save you big money at the pump
  Loyalty programs can save you big money at the pump Almost every gas station has some sort of loyalty card or savings card.
  June 9, 2013 - Savannah Morning News

Quotes

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• Michael Schumacher in guardian.co.uk
  When referring to the circumstances, Schumacher said: "Though it is true that the chapter of Formula One has been completely closed for me for a long time, it is also true that for loyalty reasons to the team I cannot ignore that unfortunate...
• Osama bin Laden in Forbes
  The storming of the Red Mosque in Islamabad in July "demonstrated Musharraf's insistence on continuing his loyalty, submissiveness and aid to America against the Muslims ...... and makes armed rebellion against him and removing him obligatory,"...
• Martin Windrow in Sydney Morning Herald
  Bigeard was personally fearless, tactically brilliant and an intuitive master of terrain, who could conduct a battle by map and radio like the conductor of an orchestra. He inspired the absolute loyalty of his officers and men,Martin Windrow,...