guerilla guerilla  /ɡə ˈrɪ lə/

Definition(s):

  • (n) a member of an irregular armed force that fights a stronger force by sabotage and harassment

Synonym(s)

News

  1. Kanye West Releases I Am God Clip

    In the latest installment of Kanye West's guerilla marketing campaign for his upcoming album Yeezus (out next week), the rapper revealed a short snippet from the studio
    on June 14, 2013     Source: antiMUSIC

  2. Food Bank Launches Emergency "Lost Meals" Campaign To Stop Massive Food Stamps Cuts in Farm Bill

    NEW YORK, June 12, 2013 /PRNewswire/ -- Food Bank For New York City today announced the launch of an emergency "Lost Meals" guerilla marketing and digital media campaign to stop massive cuts ...
    on June 12, 2013     Source: PR Newswire via Yahoo! Finance

Quotes

  1. "I hope that the entire guerilla marketing industry learned something from this event," Boston Mayor Thomas Menino said in a statement. "I am happy this entire ordeal has been put to bed with this latest agreement."
    on Feb 5, 2007 By: Thomas Menino Source: Bloomberg

  2. Coakley said her "concern going forward" is that if any other companies consider "novel or guerilla" marketing campaigns they "think through more carefully the potential repercussions of such actions."
    on Feb 5, 2007 By: Martha Coakley Source: NBC5.com

  3. "With 'Entourage,' we have the last three episodes coming up, and we're gonna end with such a bang," Piven said. "We were over shooting in Cannes and we'd do guerilla-style; we'd just take a camera and run. And because they're used to so many...
    on Aug 15, 2007 By: Jeremy Piven Source: MTV News

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/ˈmæk səm /