Hanes' 'Destruction' Videos Generate 8 Million Views Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when George Herbert Walker Bush was POTUS . Sidney Falken Of course, the world has changed dramatically since those days, and Falken recently spoke with Adweek to discuss how she is moving the brand ...
June 13, 2013 - AdWeek