folklore

(eg. human, solace, literature )

folklore /ˈfoʊ ˌklɔr/ ?

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(n) the unwritten lore (stories and proverbs and riddles and songs) of a culture

You more or less know the Este Lauder story because it's a chapter from the book of American business folklore.
Full of facts and folklore, it makes those night skies a whole lot friendlier.
He wants them to know that in its 176-year history, the church has never endorsed a presidential candidate and that much of the folklore surrounding its beliefs just isn't true.

Speaking of his time on Countdown, O'Connor said: "It's been wonderful hosting a programme which is part of TV folklore. I've made a lot of new friends. Carol Vorderman has been a joy...... it's been a giggle since day one. But I miss the thrill of...
on Jul 23, 2008 By: Des O Connor Source: BBC News
"Special purpose payments (SPP) are part of the deep structure, folklore and mysticism of Commonwealth-State relations," Mr Rudd said. "If you have worked in these areas before, as I have, they are a source of frustration at multiple levels...
on Dec 19, 2007 By: Kevin Rudd Source: NEWS.com.au
"Both the lands and waters of Lennox are recognised worldwide as a breeding ground for surfing legends and folklore," Mr Kelly said. "We want to make sure those waters are protected for surfers for the future."
on Feb 15, 2008 By: Tony Kelly Source: NEWS.com.au