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• s  intensely fashionable for a short time

• Fans insist that there's nothing faddish about those wines.
• He never positions them in a way that is faddish.
• Other businesses exploited the faddish fascination.

• faddy

News & Articles

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• Google Glass Is So Costly and Kooky That It Can't Miss
  It is utterly faddish. And it preys upon our desire to feel cool, regardless of the cost. This has success written all over it.        
  June 26, 2013 - The Motley Fool
• Clarence Thomas: Affirmative Action Is Just Like Segregation
  Calls diversity a "faddish theory."
  June 24, 2013 - Business Insider via Yahoo! Finance