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- Organizations Need to Adopt an Invention-First Mind-Set
In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by taking invention beyond product development and carrying this mind-set through their entire organizations. Illustration: Dale Edwin Murray We’re seeing it play out at startups ...
March 17, 2014 - AdWeek