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• n  (anthropology) the distinctive spirit of a culture or an era
  the Greek ethos

• The ethos is his moral character, the source of his ability to persuade.
• Restarting the engines of seemingly archaic methods, from the graphic affect of silhouette portraits to the machine-age ethos of film, she produces a cast of characters and .
• In keeping with the YouTube ethos, many simply fire up camcorder and go.

News & Articles

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• Stile: Infighting tears at N.J. Democrats
  Some partisans worry that party infighting, and an everyone-for-themselves ethos, will improve Governor Christie’s chances for a landslide win on Nov. 5 and boost his prospects for the presidency in 2016 — while showing just how discombobulated the Dem­ocrats have become in a traditionally blue state.
  June 13, 2013 - The Record
• Apple's moving 9-minute ad about apps changing lives
  Apple, not content with just one ad that tries to explain its ethos, now releases a longer movie about how its apps transform societies. Originally posted at Technically Incorrect
  June 12, 2013 - CNET
• Ethos mitigating risk worldwide
  ST. PETERSBURG, Fla., June 10, 2013 /PRNewswire/ -- With the completion of a brand protection investigation in Argentina last week, Ethos Risk Services notched a significant milestone in the company's ...
  June 10, 2013 - PR Newswire via Yahoo! Finance

Quotes

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• Paul Collingwood in CricInfo.com
  I guess part of my job as captain was to keep the same kind of team ethos,said Collingwood. "Straussy hasn't been involved, so my job was to keep the togetherness, and to back each other up as players. We've continued to do that, and we've...
• Alex McLeish in ESPN
  A delighted McLeish said: "It was more important for me. The whole Birmingham City ethos, the fans, the players, everybody associated with the club, it was very important for us. It was good. I am pleased for the owners, I am pleased for Carson...
• Ehud Olmert in International Herald Tribune
  Olmert said Israelis will have to led go of some of the beliefs that "fed the national ethos for many years," a reference to giving up West Bank land.