Harnessing The 3 C's Of The Content Explosion Creator. Curator. Consumer. Which one is your brand? It all comes down to storytelling. And, until recently, storytelling was a closed shop. Certainly average folks told stories at the corner bar or over the family dinner table, but the job of telling big stories to big audiences was a job left to professionals. And there was good reason for that. Because consistency and reliability were ...
June 20, 2013 - Fast Company Magazine