The commercialization of chanoyu illustrates a wider fact about Japan: namely that it is the best country in the world in which to study the impact of mass audiences on elite .
He took to collecting paintings, sculpture and pottery, devoted himself to the cult of chanoyu (Japanese tea ceremony).
Whisked with hot water to a bitter jade froth and served in coarse-looking, irregular bowls, it is the basis of chanoyu, the tea ceremony.