branding branding  /b ˈræn dɪŋ/


  • (n) the act of stigmatizing



  1. Successful branding is a long process.
  2. Part life coaching, part management consulting, personal branding applies the language, philosophies and strategies of Madison Avenue to the brand that is you.
  3. They're a platform for self-branding.


  1. Letter: Scorched by branding

    I find it very disturbing that Mr. Epperson, New Bern city manager, presented to the Board of Aldermen that the current Branding Program would cost $82,000. Now I find that in March of 2013 another $10,000 was spend on branding. Additionally for the city budget of 2013-14, Mr. Epperson has requested an additional $75,000 to implement the branding program. Was this a bait and switch act or not ...
    on June 22, 2013     Source: New Bern Sun Journal

  2. Havas PR Launches Havas Peaks - A Global Consultancy For Executive Branding

    Havas PR Launches Havas Peaks - A Global Consultancy For Executive Branding
    on June 20, 2013     Source: CNW Group via Yahoo! Finance

  3. Bluffton branding campaign needs you

    Bluffton needs a brand. The town is undergoing a branding campaign and wants everyone's feedback. That means you. Let the branding begin.
    on June 19, 2013     Source: Bluffton Today


  1. "It is a sad day when an icon like Barbara Walters, in the sunset of her life, is reduced to publicly branding herself as an adulterer, humiliating an innocent family with accounts of her illicit affair and speaking negatively against me all for the...
    on May 7, 2008 By: Star Jones Source: USA Today

  2. "You're seeing something of a democratization of global branding," said Alan Gould, chief executive officer of Nielsen IAG, part of New York-based Nielsen Co., which measures what consumers watch and buy. "To invest in the World Cup in a...
    on Jul 7, 2010 By: Alan Gould Source: BusinessWeek

  3. "Liverpool is the No. 1 brand in Europe," Gillett said. "If you go to the Far East, where Manchester United has historically been the No. 1 brand, Chelsea has recently become quite popular. They have a global branding concept that involves...
    on Feb 8, 2007 By: George Gillett Source: Vancouver Sun (subscription)

Word of the Day
repudiate repudiate
/ri ˈpju di ˌeɪt /