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- Apple Beats Google, Coke as Best Brand
When Coca-Cola was named the world’s most valuable brand in 2000, some people still thought Apple was just a fruit, and would have to search what “Google” was on Ask Jeeves. But 13 years later, Coca-Cola has surrendered its reign to Apple Inc. and Google, according to the new Best Global Brands report out Monday from the consulting firm Intrabrand. Apple bested Coca-Cola for the first time and ...
Sept. 30, 2013 - The Curious Capitalist