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• n  an advertisement that is written and presented in the style of an editorial or journalistic report

• Bill Gates launched the show Sunday night with an advertorial for Microsoft's latest gadgetry.
• High-impact advertorial unit featuring an American Flag quiz was 1# for both "noted" (84%) and "associated" (76%) for the sponsoring advertiser.
• But how much product integration will audiences tolerate before turning off, realizing they're essentially watching an advertorial? No one can say for sure, though ratings for one .

News & Articles

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• Google Advertorials Penalties Are Likely Manual Penalties
  As you all know, Google's Matt Cutts went on record the other day about Google's stance on advertorials . That is, if it wasn't clear enough from the very public advertorial penalty dished out the buyer and sellers of the advertorials. A WebmasterWorld thread asks if these advertorial penalties are algorithmic or manual. They are not the same, to learn more about the difference read this story ...
  June 6, 2013 - Search Engine Roundtable

Quotes

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• David Cunliffe in Scoop.co.nz (press release)
  Mr Cunliffe said the story on Close-up was "an advertorial for LCT masquerading as journalism. I am seriously considering a formal complaint under the Broadcasting Act."