advertorial advertorial  /ˌæd vər ˈtɔ ri əl/

Definition(s):

  • (n) an advertisement that is written and presented in the style of an editorial or journalistic report

Usage(s):

  1. Bill Gates launched the show Sunday night with an advertorial for Microsoft's latest gadgetry.
  2. An advertorial track, It's a Woman Thing, doesn't help either.
  3. Al-Qaeda is certainly well aware of the connection, which is why its latest al-Jazeera advertorial tries to paint the Israeli-Palestinian conflict as al-Qaeda's very raison d'tre.

News

  • Google Advertorials Penalties Are Likely Manual Penalties

    As you all know, Google's Matt Cutts went on record the other day about Google's stance on advertorials . That is, if it wasn't clear enough from the very public advertorial penalty dished out the buyer and sellers of the advertorials. A WebmasterWorld thread asks if these advertorial penalties are algorithmic or manual. They are not the same, to learn more about the difference read this story ...
    on June 6, 2013     Source: Search Engine Roundtable

Quotes

  • Mr Cunliffe said the story on Close-up was "an advertorial for LCT masquerading as journalism. I am seriously considering a formal complaint under the Broadcasting Act."
    on May 20, 2008 By: David Cunliffe Source: Scoop.co.nz (press release)

Word of the Day
cynic cynic
/ˈsɪ nɪk /