in store : Common Errors in English

About in store

Some people say things like “he is in store for a surprise on his birthday” when they mean he is in line for a surprise. The metaphor is not based on the image of going shopping in a store but of encountering something awaiting you—stored up for you—so the correct form would be “a surprise is in store for him on his birthday.”

in store Meaning(s)

  • (s) in readiness; awaiting

in store in News

  • Nike Factory Store Reopening at Fashion Valley

    On April 25, Nike will reopen at Fashion Valley as Nike Running. The store will now include Nike’s latest innovations in store design, consumer experience and services for runners. Nike will introduce elevated digital experiences at this location in the form of a digital service center located on ground floor. Its new digital gait analysis will be offered using iPads and treadmills equipped with ...
    on June 29, 2013 Source: WPXI Pittsburgh

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