brand names : Common Errors in English

About brand names

Popular usage frequently converts brand names into generic ones, with the generic name falling into disuse. Few people call gelatin dessert mix anything other than “Jell-O,” which helps to explain why it’s hard to find Nabisco’s Royal Gelatin on the grocery shelves. All facial tissues are “Kleenex” to the masses, all photocopies “Xeroxes.” Such commercial fame is, however, a two-edged sword: sales may be lost as well as gained from such over-familiarity. Few people care whether their “Frisbee” is the genuine Wham-O brand original or an imitation. Some of these terms lack staying power: “Hoover” used to be synonymous with “vacuum cleaner,” and the brand name was even transmuted into a verb: “to hoover” (these uses are still common in the UK). Most of the time this sort of thing is fairly harmless, but if you are a motel operator offering a different brand of whirlpool bath in your rooms, better not call it a “Jacuzzi.”

brand names in News

  1. DC Rocs? Experts Offer Non-Racist Replacement Names for NFL’s Redskins

    Bloomberg Businessweek recently asked Lexicon Branding, which created hugely successful brand names like BlackBerry and Febreeze, to c...
    on June 15, 2013 Source: Indian Country Today

  2. These Luxury Brand Names Still Look Promising

    These Luxury Brand Names Still Look Promising        
    on June 13, 2013 Source: The Motley Fool

  3. Wilf Woods: Auto-tune or the old-fashioned way?

    How come pop singers sound so perfect, pitch-wise? They are using new software that corrects their pitch, that’s how. It’s called “auto-tune” and there are two brand names that make them, writes John Kehe in the current Christian Science Monitor Weekly.
    on June 13, 2013 Source: The Wenatchee World

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